Steve Krug (cartoon image)

Advanced Common Sensesm is the online home of Web usability consultant and author Steve Krug.

The Books

Book cover: Don’t Make Me Think!Now in its 3rd edition! After 14 years, I’ve finally updated the book that’s become almost everyone’s introduction to Web usability (450,000 copies in 20 languages). Don’t Make Me Think, Revisited is still short enough to read on a plane ride, but now the examples are from the 21st century, and it talks about mobile sites and apps.

Book cover: Rocket Surgery Made EasyThe how-to book. If Don’t Make Me Think convinced you that you should be doing usability tests, this book tells you exactly how to do them. Hint: It’s much easier than you’d think, as you can see in this video of a usabilty test that shows how I do them.


NELAUX posted an excellent video of a presentation I did in Pasadena: “Is Usability Taking a Nose Dive?”

The slides are also available on SlideShare.

TheUXIntern (Wesley Noble) has posted our hour-long chat (also available on iTunes podcasts). We ended up talking about things like The Great Skeuomorphism Panic of 2013. has a pretty freewheeling two-part interview about the new edition of Don't Make Me Think. (At one point, I can't remember Geena Davis's name.)

Or you can listen to Lou Rosenfeld and I have our usual good time discussing wearables. (Spoiler: I'm an Apple Watch fan.)

Upcoming events

Australia!!! Im going to be teaching my do-it-yourself usability testing workshop (and delivering a keynote) at Agile Australia 2016 in Melbourne at the end of June.

You can get a 10% discount for the conference, the workshop, or both by using the promo code AA16-WS-STEVE.

UXPA. Ill also be at UXPA 2016 in Seattle at the beginning of June. (No presentations this time; just enjoying it as a tourist.)

Recently, in the blog...

Help me write a Teacher’s Guide?

Do you use Don't Make Me Think in a course that you teach?

I could use your help.

One of the biggest surprises I’ve had since I wrote it has been the amount of email I’ve received from two groups:

  • Teachers who have been assigning it, and
  • Students who have read it.

Honestly, I never in a million years would have thought that it might end up being used in classrooms, so it was a very pleasant surprise. And I felt glad that I wasn’t responsible for subjecting people to one of the big fat books I had to wade through as a student. Score one more for short books.

My publisher has always wanted me to create a teacher’s guide, and frankly I’ve always resisted because, well, it involves writing. But now that the new edition (Don’t Make Me Think, Revisited) is out and I’ve almost caught my breath, I’ve decided to bite the bullet and start working on one.

So if you’re a teacher who’s used it in a course, I’d love to hear from you.

Our corporate motto: It’s not rocket surgerysm